Discover how we transformed TAB into a vibrant social betting platform with Bets Friends. This case study showcases our innovative approach to connecting punters, fostering community engagement, and redefining the betting experience through user-centric design and strategic features that drive interaction and loyalty.

Gamifying Promotions - dive into our innovative approach to user engagement with TAB Offers. This case study explores how we designed a gamified reward system to enhance the betting experience, boost user interaction, and drive loyalty within the TAB app. Discover how strategic gamification can transform user behavior and create a more dynamic betting platform.

As the UI/UX Lead at Yondr Money, I drove the design strategy for Kobble, a B2B card issuing platform. By leveraging insights from our experiences with Yondr and Shouta, we created a user-centric solution that streamlines the card issuance process, enhances brand customization, and integrates robust tracking features. Our innovative design not only simplifies complex tasks but also sets a new standard for B2B fintech solutions, empowering businesses

This project involved a comprehensive redesign of Lalitha Jewellers' e-commerce platform, modernizing their online presence while preserving their rich heritage. Key enhancements included streamlined navigation, improved product visualization, and a refreshed brand identity. The redesign aimed to attract a younger audience and create a luxurious online shopping experience that reflects the craftsmanship and quality of their jewelry.

This case study outlines the design strategy for Kobble, a B2B card issuing platform developed at Yondr Money. By leveraging the existing tech stacks of Yondr Money, Shouta, and Kobble, we created tailored solutions that addressed the unique needs of various organizations across different sectors.