Kobble Strategy

Product UI/UX Lead

6 months

Figma

Project


As the Product UI/UX Lead at Yondr Money, I was responsible for developing a comprehensive design strategy for Kobble, our B2B card issuing platform.

The goal was to create a flexible, innovative solution that could be tailored to meet the diverse needs of various clients while leveraging our existing tech stack across Yondr Money, Shouta, and Kobble.

This case study shows the custom solutions designed for integrating three key products: Yondr Money, a digital wallet app; Shouta, a gift card platform; and Kobble, a B2B card issuing service

Challenge



• Creating a cohesive design strategy that could adapt to different client needs

• Developing effective client proposals that showcase our platform's versatility

• Ensuring our design principles could guide work across various client requirements

The solution

Design Thinking Process:


1. Discovery: Conducted in-depth research on each client's unique needs and market position

2. Define:
Identified key pain points and opportunities for each client

3. Design:
Created tailored solutions that leveraged our core platform capabilities

• Developed a modular design approach that allowed for easy customization
• Created UI elements that could be quickly adapted to match client branding
• Ensured seamless integration between Yondr Money, Shouta, and Kobble features

Client-Specific Solutions

Adapting Core Platforms:

In developing tailored solutions proposals for Kobble, we focused on understanding the unique needs of each client, allowing us to adapt our platform effectively. While I can't disclose the specific details of our proposals, I have shared a few summary graphics that highlight how design supported this strategic approach.

• Regional Australia Bank: Focused on a corporate card-oriented features

• Essendon: Integrated sports-specific loyalty programs

• Elemre: Emphasized employee rcognition & reward

• Qantas: Incorporated travel-related features and rewards